Skin Revolution Press Release Example

Author: \ October 25, 2017 \ Advertising, Business, Marketing \ 0 Comments

Announcement of new natural skin product line.
Industry: Health and Beauty

FOR IMMEDIATE RELEASE

Skin Revolution Launches Skin Care Products Containing Seabuckthorn Oil, A Natural Anti-Aging Ingredient.
New products contain historically proven natural ingredient to fight the effects of aging.

Recently launched at the IBS New York/American Spa Expo in April, 2006, Skin Revolution’s new line of skin care products utilize natural Seabuckthorn Oil to nourish, revitalize and restore damaged or aging skin. Already available in some spas and salons in New York, the line boasts the popular Wrinkle Defense Night Cream, which reduces lines associated with stress and aging. Other products include: Acne Lotion, Stretch Mark Cream, Revitalize Eye Gel, Rejuvenate Day Cream, Acne Cleanser, Skin Toner, Gentle Cleanser, Skin Softening Foot Cream and Hand Lotion. Ranging in price from $19.99 to $69.99, each product contains the natural rejuvenating skin ingredient, Seabuckthorn Oil.

Historically proven as an effective natural skin care remedy, Seabuckthorn Oil promotes tissue regeneration and also works as an anti-oxidant. Skin treated with Skin Revolution products looks healthier because it is healthier, from the inside out. Healthy tissue cells mean reduced wrinkles and puffiness, without the harmful affects of unnatural chemical remedies.

“Most people want to look younger,” says Tony Caruso and Carlo Gervasi, co-owners of Skin Revolution. “And looking younger just means that you have healthy skin. We wanted to provide a natural way to rejuvenate skin, and the best way to do that is to give your skin the nutrients it needs to be healthy. Skin Revolution created products with Seabuckthorn Oil to offer an alternative to going under the knife or getting skin-stressing chemical shots that don’t last. You just use these products as often as you see fit.”

Biological studies suggest the restorative action of Seabuckthorn Oil may be due to its high content of essential fatty acids, carotenes, Vitamin E, flavonoids and phytosterols – all of which are important for the maintenance of healthy skin. As we age, and particularly when we are stressed, these essential compounds are depleted. By applying products with Seabuckthorn Oil, we give our skin nutrients it may be missing. Tissue regeneration enhances the growth of healthy cells while the anti-oxidant properties help reverse the damaging effects of the sun. The Skin Revolution products also include Bio-Transderma, an ingredient that assists in the proper absorption and quick assimilation of the product into the skin.

About Skin Revolution:
Skin Revolution is dedicated to providing products that utilize historically proven natural ingredients for skin care remedies. Choosing facts over hype, Skin Revolution offers products that are geared specifically for healthy skin, easy to use and safe for the body.

Spa Agio

Author: \ October 20, 2017 \ Advertising, Marketing \ 0 Comments

Inviting and relaxing VO for introductory spa video.
(3 1/2 minute video narration)
Industry: Health and Wellness

Imagine the ultimate in relaxation and tranquility, where the outside world disappears and inner peace is revealed. Escape to Spa Agio, The Northwest’s Premiere Luxury Wine spa where pathways to better living will transform your body, mind and spirit.

Owners Dwayne and Terese Clark created Spa Agio from the most decadent and luxurious treatments discovered during their travels to nearly 400 spas in 40 different countries. Every detail was carefully selected to make your spa experience simply exquisite.

Your journey to better living begins the moment you step into Spa Agio and are greeted by the calming sounds of our grand waterfall. While you wait, rake through large Chinese sandboxes to quiet your mind and drink African Ginger Honey tea to soothe your stomach. Enter a sanctuary of calm as you pass through the doors to the relaxation area. Decompress with our ritual European footbath, designed to ease your transition from a stressed state of mind to one of inner peace.

Every Spa Agio treatment brings you closer to the total relaxation you deserve. Massages are enhanced for comfort with 650 thread count sheets, heated beds and fluffy down comforters. Gaze upon swimming fish during your massage to further achieve a relaxed alpha state. Allow yourself to be enveloped in warm blankets and a heated neck roll during a manicure and pedicure.

For the most decadent spa experience available, indulge in our skin-rejuvenating wine bath, the only one in the Northwest. Inspired by the luxurious wine baths of France, this popular spa treatment regenerates the skin through grape seed oil antioxidants.

Chinese reflexology is revered as a powerful non-invasive therapy that stimulates your body’s natural ability to heal itself. Our reflexology treatments drive toxins from the body, relieve stress and help you to achieve your optimal balance.

Before or after any Spa Agio therapy, treat yourself to a walk along our unique reflexology path, renowned as the only indoor spa pathway located within the United States. A leisurely walk on our handpicked stones will further your journey to wellness.

Our estheticians use antioxidant Grapeseed extract based skin care products and our library is filled with inspiring lifestyle books to promote well-being. Your spa therapist will recommend a personalized spascription for rituals and activities to enhance your post-spa experience. You can take your Spa Agio experience home with you by visiting our spa boutique, which features the wide array of products used during your spa treatment. Peruse further in our exclusive boutique area; a well-known place to find that perfect gift.

Great for an individual escape, Spa Agio is also the perfect place for special gatherings like birthdays, wedding and baby showers and corporate parties.

Our luxurious lunchroom serves an organic menu and provides an exclusive setting for both small and large parties. Our private concierge will help you create a customized party experience to ensure that your gathering is a special event.

Transform your mind, body and spirit today; visit Spa Agio and discover the ultimate in pathways to better living.

Sunrise Detox

Author: \ October 20, 2017 \ Advertising, Business, Marketing \ 0 Comments

Compassionate, informative narration for sensitive audience.
Industry: Health and Wellness
(60 second introductory video)

Choosing treatment for drug and alcohol abuse takes courage. Choosing the best treatment can change your life. Sunrise Detox is dedicated to dignified recovery. We provide first class medical and clinical care in a cozy, comfortable facility. Known as the premier detox center in the country, Sunrise Detox has opened a new facility in Sterling, New Jersey serving the New York/New Jersey metropolitan area.

At Sunrise Detox, you’ll experience a safe medical detox protocol that keeps withdrawl symptoms to a minimum. You’ll enjoy flat screen TVs in every room, pillowtop mattresses, healthy meals, numerous relaxing common areas and a furnished patio with lush, natural views. Our compassionate staff members provide 24-hour medical attention before, during and after your detox is complete. Dedicated counselors guide individual and group sessions as well as aftercare planning to help you transition to a healthier lifestyle. Upon request, accommodations can be made for transportation, insurance policies and private rooms.

Sunrise Detox truly gives you the treatment you deserve; the treatment that will change your life. Give yourself the chance to detox with dignity at Sunrise Detox

Salon True Press Release Example

Author: \ October 18, 2017 \ Advertising, Business, Industry, Marketing \ 0 Comments

Announcement of honored position in client’s industry.
Industry: Beauty

FOR IMMEDIATE RELEASE

Salon True Chosen by Shu Uemura as Launch Salon
Cutting-edge salon is one of 70 American salons introducing innovative Japanese hair care line.

LOS ANGELES, CA, September 12, 2007 — Salon True has been chosen by Shu Uemura to be one of only seventy salons in the country to exclusively launch the full line of Shu Uemura hair care products. Recognized by the President of Kerastase and Shu Uemura as one of the top salons in the nation, Salon True will be the only salon in the San Fernando Valley to carry the Shu Uemura line.

Shu Uemura Japanese hair care products, which balance nature, art and science, are launching in America first, before any other country. With over 250,000 salons in the nation, Shu Uemura has chosen only 35 salons in the East and 35 salons in the West to carry their new hair care line. Los Angeles boasts two of those 35 salons, one in Beverly Hills and Salon True in Studio City.

“Salon True is just over a year old,” says Mark Turner, co-owner of Salon True. “To participate in the product launch from a world renown company such as Shu Uemura is an absolute honor. We’re thrilled that they’ve chosen Salon True as an appropriate fit to their image and we’re confident that their products will enhance our customers’ salon experience.”

Since it’s own launch in February of last year, Salon True has continually participated in prestigious promotions such as the 2006 Grammy gift bag and the 2006 “Everybody Wins At The Oscars” gift bag, which honors the non-winning nominees.

About Salon True
Owned by internationally renowned stylists, Mark Turner and Elia Manoil, Salon True is a professional hair salon with a hip-lounge setting located in Sherman Oaks. Through artistry, expertise, and communication, Salon True stylists are dedicated to working with their clients to achieve the exact look that best suits them and their lifestyle. More information can be found at www.salontrue.com.

About Shu Uemura
Shu Uemura revolutionized the world of make-up in 1958. Since then, he has created new standards of beauty. Confidence in the power of nature and science is brought together with the passion and sensitivity of an artist. The perfect balance of nature, art and science constitutes the unique world of Shu Uemura. A half-century since the debut of the brand in Tokyo, his revolutionary vision continues to guide his quest toward ultimate beauty in the art of hair

Direct Response Sample 2 – Nally & Millie

Author: \ October 18, 2017 \ Advertising, Business, Marketing \ 0 Comments

A quick, friendly introduction to get customers excited about a new handbag line.
Industries: Fashion, Apparel

 

Dear Mr./Ms. [—–],

Introducing the Nally & Millie Frésia handbag line!

We’re proud to launch the Nally & Millie Frésia handbag line! Like all Nally & Millie products, these fun, flirty handbags are made from the finest materials.  Each group has it’s own distinct personality and pattern to fit the woman carrying it.  And with three different styles for each group plus multiple colors to choose from, ladies can accessorize specifically to any outfit – from classy to casual.

With so many choices, these hip, eye-catching handbags are sure to appeal to women of all ages.  Current Nally & Millie customers will flock to them and new Nally & Millie customers will fall in love with them.  We’re proud to bring the Frésia handbag line into the Nally & Millie family, continuing the tradition of offering products with comfort, quality and style.

Sincerely,

James & Nally

Direct Response Sample 1 – Nally & Millie

Author: \ October 18, 2017 \ Advertising, Business, Marketing \ 0 Comments

A hard-sell yet friendly lead-in letter to a company press book targeted to high-end department stores.
Industries: Fashion, Apparel

 

Dear Mr./Ms. [—–],

Bridge the gap between Contemporary and Missy with unique Nally & Millie Designs.

Exquisitely embellished tops, bold colors, trendy, modern designs – these are the qualities that keep 70% of Nally & Millie customers returning for more. With a strong loyal market in the Southern United States and a proven track record in meeting delivery deadlines to over 700 boutique stores, we’re proud to be the leader in embellishment design-works on cotton tank tops. In fact, we have the largest collection of fashion cross designs in the marketplace.

Nally Park’s keen eye for fashion trends makes our products the lead items on the floor, always meeting our customers’ needs for hip, high-quality clothes. Whether it’s novelty printed skirts, cotton tops and bottoms embellished with crystals or hooded jacket and pant sets in cotton and velvets, our designs are cute, fun and wearable for women in their 20’s, their mothers and their grandmothers.

Never stagnant, we’re excited about our forthcoming handbag line that will be designed by Nally and her design team in the U.S. and sampled in Korea. With previous experience designing handbags for DKNY, Antonio Melanie and Sigrid Olsen, Nally and her team have the perfect base from which to expand into eye-catching, embellished handbags for 2006.

We believe Nally & Millie would be the perfect compliment to the other items in your store, giving a unique option to your customers who may be looking for something new, trendy and comfortable. With our strong, loyal and ever-returning customer base we hope to increase your business. Please peruse the enclosed booklet to find out more about us. Or, to find out how to add Nally & Millie to your inventory, contact us directly. We look forward to hearing from you.

Sincerely,

James & Nally

Wella Catalogue

Author: \ October 18, 2017 \ Advertising, Business, Marketing \ 0 Comments

A “leave-behind” brochure that would sell itself to both stylists and franchise business owners.
Industry: Beauty

BODY COPY:

KOLESTON PERFECT

What do you get with Wella’s Koleston Perfect?

• Superior gray coverage
• Long-lasting color and shine that lasts until client’s next service
• Excellent conditioning
• Visible and tangible proof of quality product and service
• Satisfied clients who not only look great, they know they look great.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Koleston Perfect:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

COLOR TOUCH

What do you get with Wella’s Color Touch?

• Superior conditioning so hair looks great and feels better after color service
• Colors with same formula as Koleston Perfect make it easy to match shade range
• Long-lasting color and shine that lasts until client’s next service
• Satisfied clients that look great and feel the difference in silky smooth hair.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Color Touch:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

COLOR PERFECT

What do you get with Wella’s Color Perfect?

• Affordable and trustworthy product for the color beginner
• “The color you choose is the color you use” = the color on the chart will be the color on the hair
• The easiest formula in the industry
• Comfortable transition into color
• High shine and moisture protection
• Confident stylist, satisfied client. Both easily enter the world of color with great, predictable results.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Color Perfect:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

BLONDOR

What do you get with Wella’s Blondor?

• The #1 Blonding Product in the World
• A 5-Time Stylist Award Winner
• Application options: on scalp and off scalp, crème and powder
• Dependable results every time
• Everything you want to do with bleach you can do with Blondor
• Satisfied, impressed clients with confidence in their stylist and product.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Blondor:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

COLOR PRESERVE

What do you get with Wella’s Color Preserve?

• Performance and protection
• Proven to protect, prolong and preserve haircolor up to 78% longer
• Shampoos & conditioners available in 4 variants: Hydrating, Volumizing, Smoothing and Repairing
• For the first time in the hair care industry: styling products with color protection
• Perfect color-protecting compliment to superior color service
• Wider variety of color-protecting care & styling products appeals to wider variety of satisfied color clients.

BIOTOUCH

What do you get with Wella’s Biotouch?

• The best of both science and nutrition to gain and maintain healthy hair
• Shampoo and mask for all four colors: blonde, red, silver, brown
• Type sensitive products: Extra Rich, Frizz Control, Curl, Volume, Moisture
• Enhances color and shine
• European philosophy of leave-in conditioning
• Variety of type-specific and sensitive products = greater client choice = greater client confidence in those products

Salon True Brochure Example

Author: \ October 18, 2017 \ Advertising, Industry, Marketing \ 0 Comments

A take-away brochure geared to potential clients. Used at a Grand Opening and in salon.
Industry: Beauty

 

True style.
True quality.
True class.

True you.

salon true.

Discover the true you at our innovative full-service hair salon. Relax in our modern hip-lounge setting as professional stylists give you the quality cut & color you deserve.

Dedicated to achieving our clients’ wishes, we work with you to create the exact look you want, no more, no less.  And we’ll instruct you how to maintain that look until your next appointment. Your hair is your own personal fashion accessory.  So get personal.  Treat yourself to hair that’s as unique as you are; unwind in our sleek minimalist environment and let us pave the way to your transformation.

Owned by renowned stylists Mark Turner and Elia Manoil, salon true is your cutting-edge salon for superior style and excellence.

Call salon true to make an appointment for the new true you.